Production Research

The purpose of production research in the media business is to make sure you save money for your company for your work project because it costs to make. You also need to find other production work if you're making a particular program like a documentary. When it comes to researching you need to look for:
- Cast
- Equipment
- Locations
- Props

Production research is essential when planning to develop a new game idea. Production research helps to provide content, research commercial viability and plan the post production process. To perform production research the developer or producer will employ trained researchers to gather the suitable information for the area they are looking for e.g. financial or locations. Production research also includes advertising and where it might be placed to gain the best possible reaction from the audience. It will help to gain information on income and outgoing costs.