WWW:
1. Using the razor tool made it so much easier to get the part of the video that you want to cut as it is precise and it will let you cut anywhere that you want.
2. It took me a short time to import everything, from all the videos making up our music video and the song. This means that I did not waste any time and I ultimately got started on the music video straight away.
3. Also, another thing that went well is that I matched up the song to the video
EBI:
1. The most difficult thing about editing the music video is trying to get the song (Michael Jackson - Love Never Felt So Good) to match up to the actual video so that it all in sync and it actually looks like the person is singing. So it would be even better if I could cut them quicker.
2. As some of my work got deleted. I had start some of mine again which means that I am behind by a bit. This means that I need to catch up quickly.
3. As we haven't changed the green screen yet it just looks like that people are singing in front of a plain green screen. What we should do is change the green screen to something more exciting making that part of the video have more relevance and entertaining.
Wednesday, 25 June 2014
Tuesday, 10 June 2014
Social Message Campaigns
1. This advert is for drink drivers. It is showing drink drivers the consequences of drink driving.
2. By the bartender speaking like a police it's showing the drink driver what is probably going to happen later if he buys a drink and still drives. Also, they are demonstrating all the things that can happen to you when drink driving. You can lose your job, your license and also get points on your license. They are showing you that its not worth all the hassle of getting pulled over by the police and losing your job and license.
3. The style of this advert is dramatic as the bartender is not just being one police officer but a wide range of police officers. Another style the advert is using is slice of life, the advert attempts to portray a real-life situation involving a problem, conflict or situation consumers may face in their daily lives.
4. The form of advertisement used is definitely realist narrative as they are saying things that would happen in real life if you was to get caught doing this stupid antic.
5. The conventions the advert uses are definitely lighting. The lighting used for the man about to buy the drinks is quite neutral and natural as these scenes are meant to be represented as normal. The lighting then changes when the actor changes from a barmen to a police officer. The sound also changes into something dark when the man changes into the police officer as they want it to be a serious matter.
6. The target audience is definitely aimed at drivers who like to go out for a drink. I know this because when the man puts the policeman voice on, all he says is about cars 'you could lose your license'.
1. This advertisement is for smokers. Its showing smokers that its doing the same thing to your body as it would do to a little kids.
2. Facts and figures was definitely used in this advert, when the child left they gave the adult a sheet with lots of facts about smoking to make them aware. Also, diversion, as the adult is trying to get them not to smoke knowing that they are doing it themselves. My last one is snob appeal, the adult looks shocked when the child gives them the leaflet and walks away. Self-perception is used to because it has the adult thinking what they are doing to themselves.
3. Definitely slice of life, as they go up to normal everyday people who are smoking. Dramatization as well, this execution technique creates a suspenseful situation or scenario.
1. This advert is for speed driving and the consequences it can cause for yourself and for others.
2. Snob appeal is definitely the technique most used in this advert. As the man gets out his car begging him to slow down as he has his little kid in the back of the car, it makes the people sitting at home watching the advert think about what if that was them.
3. Slice of life is most definitely used as a style as it shows people at home that things like this actually happen due to people driving too fast.
4. The form of advertisement used is definitely realist narrative as they are saying things that would happen in real life if you was to get caught doing this stupid antic such as speed driving. It also gets the audience thinking about what if they were to be caught in this situation.
5. There are definitely some symbolic conventions used in this advert. His body language for example when he knows him and his son are going to get hurt, and also when the man says he cannot slow down as he is going too fast. They both look distraught when this happens.
6. The target audience is for people with kids in there car. It is juts showing people that you have to be careful when you have little kids in the back and don't take any risks. I know this because he looks petrified when he knows his son is going to get hurt.
Friday, 6 June 2014
Finished Ident
To create the final composition of our ident we had to change and add a few things to make it fit the brief and appeal to our audience. This included things like changing the props, the setting, background, and music. We had to change these varies things because we found it was ineffective within the ident and did not work well with what we wanted to achieve. Wr had to change the music to something new and current to fit with the target audience and to make it appealing to them. Due to our ident symbolizing random things and being quite dramatic in what it does we had to think of suitable music to accompany it. We thought of many different kinds of music that would match it but it didn't show the message we was trying to show. Due to the music being ineffective I decided to change it to a remix of a popular song rather be. This fit well with the theme, setting, and the message we were trying to prove. One main thing that was a big change was the use of the props that were going to be included in the ident. We had the idea of having spirals and laughing to show what the channel is about , however it proved ineffective and quite too random within the ident so we had to disregard it. Therefor we had to think of something else that would be as effective within the ident to draw the audience in.
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