Mixx Evaluation

Evaluation Guidance

What genre did you think the name represented? Why?

I think the name Mixx represents club music. This is music that you would most likely hear when you go to clubs on a Friday or Saturday night. I think it represents this genre of music because the two x’s on the end of Mixx make me think of the word Remix. Remixed songs are usually played in clubs, that’s why I thought of that certain genre of music.

Who do you think the audience is? Why?
I think the target audience for this radio station will be 18-25 year old's who go out on a Friday and Saturday night. The genre of music is Club Music, and that's what young people mostly listen to on a night out with their mates. I think 18-25 year olds will enjoy this music as they can dance to it, also, it is really upbeat which would put them in a good mood after a long, hard week.

How did you aim to appeal to that audience?
I wanted my target audience to see the logo and think of a good night out clubbing with their mates. I aimed at doing this by using a bright green so that my target audience are attracted to the logo and they think of having a good time when looking at it because there is a bright green. I wanted my logo to make the audience want to have a good time from having a long week at work. This type of music is upbeat (Club Music) and put them in a good mood.

Who did you think would be the stations' competitors? Why?
I think Kiss would be a huge competitor for my radio station. As Kiss have a very similar target audience, on a Friday and Saturday night Kiss also like to play Club music to put people who have had a long week in a good mood.

What 'look' did you create and why?

I wanted to create a logo that would appeal to 18-25 year olds. If it does appeal to our target audience  used Club Music because that is what young people mostly listen to when they go out clubbing I used a bright green so that it would catch the eye of our young audience. Also as it is bright and vibrant it could put them in a good mood. That will link as the genre of music for Mixx is club music and that also puts most people in a good mood.

How did you create that look? And use technical terminology.

I wrote Mixx by going to the text tool. I then edited the text by going on the writing pallet. I edited it by pulling the words closer to each other and also changed the colour of the text so that it fades. Then I put a box over the text by going to the shape tool. Next, I used a gradient overlay effect to create a faded look on the square. I done this by marking the square then going to layer, layer style and gradient overlay. Next, I put some lines around the edges so that it gives it a good effect.

 
What do you think the most successful thing about your logo is?

I wanted to create a logo that would appeal to my target audience which is 18-25 year olds, I think this would work because the 2 X's on the 'mixx' should remind people of the word 'remix'. Remixed music is usually found in clubs where 18-25 year olds. The most successful thing about my logo is how the text fades. I think that gives the logo a really good effect. It will catch the audiences eye, and it also gives the logo some originality.

Location Post

Ident 1- Classroom Ident

The location of where we would shoot would probably be in the classroom with an interesting background (probably a colourful one) to try and draw the audience in.

The ident would probably be bright and colourful due to the kind of things that would be incorporated in: such as shapes and colours. It would also be bright because of the kind of lighten that it would have such as the outside light (natural light) and a bulb light (artificial light). The room we would be shooting is a simple 4-sided square room.To be able to access the location is has one single purpose door to be able to enter in the classroom. It also has another door that also accesses to another room and however that room just has only one door to access it.

Most of the health and safety concern for this ident is to do with the projector and how to successful position it without breaking it or someone getting hurt. We also have to think about our surroundings and what kind of things that would be around the room, such as chairs, or bags or anything else that someone might trip on. To be able to overcome any health and safety issue’s we can make sure we know the proper way to hand the projector and how to operate it properly. To ensure that all of the

Ident 2 – Colourful Background Ident

The location of this ident could be anywhere as long as it has a colourful and interesting background- this is in order to fit with the theme of what the ident is and everything that is incorporated in it. We might shoot this ident in an art room because of the different kinds of colours and designs that are in an art room.

The ident would be bright and bold because of the colours used for the background and because of the lighten that would be used. For this ident we would use artificial lightening so that they colours stand out more and seem even brighter. To be able to access the room that we would film in, it has only one door to go through and access. However the door to be able to go through is kind of small, so it might be hand managing to go through the door without damaging the equipment- so this might be a challenge and a problem for us.

The main heath and safety issue is moving the projector to another room without damaging it and breaking it. This is because the room in which the projector is in is not the room we are going to shoot for this ident. We have to make sure that we have a safe and easy way to move the projector without breaking it an without anyone getting hurt. Another health and safety issue is that fact that we might have to carry the projector and is might be heavy and hurt the person who is carrying it, so they would have to find a suitable way to carry the projector without hurting themselves.

Ident 3- Outside Ident

 The location of this ident would be outside right in the centre of the playground so that we have a bigger space to do what we want to do.  For this ident we are thinking of doing slow motion animation because it would be more effective for the type of ident that are going to do.

We are shooting outside so that we are able to get natural lightening because it would be more effective and bolder for the ident choice that we are going to do and the concept of it would be best suited to do outside and not in a closed environment. Due to where we are going to shoot it would have buildings and trees and chair in the background because of the type of environment it is.

The healthy and safety issue we have whilst filming outside is the weather and moving the projector outside without breaking it. We would have to try and move the projector without scratching it damaging it. Another health and safety issue is the weather itself because its going to cold we would have to take into account our health and the condition of the projector because the cold weather could potentially damage it.

Role Description

Director:

Khrystlyn Wilson

Kieran Diaz

Lighting:

There would be no need for someone to do the lighting because we would be either using natural lighting or artificial lighting from the classroom.

Sound

Kieran Diaz

Editing

Khrystlyn Wilson

Camera

Kieran Diaz

Khrystlyn Wilson

I think that the roles that are given to both of us are suitable for us because of our individuality and out creativity. Since we both came up with the idea of the projector idea, I think we should both be directors in how is should look and what kind of things would be incorporated within the ident.

The music would best suit Kieran because he has a more wider music range and would know which kind of music would best suit the ident. Thinking about the tempo, dynamic and the pitch. The editing is best suited for Khrystlyn because she has more experience in editing with some different software’s- so she might be able to handle the editing and know what to do and what would best suit the ident and the things that would be incorporated in it.  

For the camera it would be better if both Kieran and Khrystlyn do it because it would make it fair than making one of them be the cameraperson for the ident. They can switch who handles the camera and who is making all the images possible in the ident.

No one would need to do the lightening because in the ident we are going to try and use the light sources that is around us without needing to do or add anything to it.

Music And Sound

Ident 1: Comedic

Because of the type of things that would be incorporated into the ident I think that a humorous and funny ident would best suit the ident. We had many different types of ideas to put into the ident and are still unsure of what song we should do. We looked at the website royalty free for copyright ok music and found these songs to do for the ident the complex, call to adventure and jaunty gumption or the complex- we could even try to mix the two together. We think that they best suited song for this ident would be the complex because it best suits the ident as fast pace and exciting and seems like an adventure yet comedic type of music which portrays our ident. During the ident there would be multiple different sounds during the ident.

Ident 2: Random Objects

The nature of this ident is random and silly. To be able to portray this we had to think of the type of music that would best suit it. We found varies different types of music that could possibly suit the ident and the message and target audience that we are trying to perceive. To be able to find this music we looked the website royalty free to find a good silly and funny kind of song. We found multiple songs such as: take a chance, full on, jaunty gumption, ambler and move forward and the complex. However we are still unable to choose the song that we think would be suit the message we are trying to show. However we do think that this would best suit the ident would be the move forward because it is upbeat and like a random tune which incorporated our idents and what we are trying to portray with it.

Ident 3: Explosion

Due to the type of ident we are going to make with this we would want the music to be upbeat and fat and seem kind of adventurous and yet tense. We had many other ideas for this ident to which were hitman, black vortex, full on, the decent and interloper. The music that would best suit this ident would be the decent because it is tense, and adventurous. The ident would be shot in slow motion so the music would be perfect because it would be slow shot in still motion so the ident would be slow yet action packed. At the end of the ident there would also be a big explosion noise at the end.

Spider Diagrams Idea

 

Story Boards

Costumes and Props

 

 

Logo Designs

 

 

Logo Designs VIP Buzz Mixx

 First of all, i went to the text tool and wrote 'vip'.

Then i go to the writing pallet and edit it. Such as pulling the letters closer into each other and also making the letters chunkier.

Then i used the shape tool to make a big square to go around the text. Then i coloured the square yellow.

After changing the square to yellow, I placed it underneath the 'vip' sign

Then I went to 'Layer' and then 'Layer Style'  and then 'Pattern Overlay''.

After I done that a square popped up with things I can do to the square. I put the size and the quality up.

After doing all of that, a pattern appeared on my box.

Then I added 4 rectangles to make this affect on the corner of the square.

With all my logos I wanted them to have a sharp and clean look to them. I used a golden box to give it that edge. I used the colour gold because people who are mostly in the vip section are rich and have lots of nice accessories (gold jewelerry).

First of all i went to the text tool and wrote 'buzz'.

Then i went to the writing pallet to edit my text, what i done is put the text closer to each other and also made the text thicker.

Then i used the shape tool to make a big square and then coloured it in blue.

I then placed the blue square underneath the text that said 'buzz'.

After that i clicked on photofilter to give my blue square an underwater effect.

Here's what the underwater effect done to my blue square.

Then i placed 4 triangles in the corner of the words 'buzz' to give it a good effect.

This is my final piece, I chose to do this idea as I think it comes along as very sharp.

I clicked on the text tool and wrote 'mixx'.

After that i went on the  writing pallet and pulled the the words closer together to make the logo have more character.













Then i clicked on the shape tool and done a green square. After that i put that square under the text.

After that i wanted to change the colour of the my square to a more emerald colour to give it a more unique effect and colour.

Then i done the lines on the corners of the box to make the logo have more character and make the logo stand out more. I done that by getting 4 rectangles and putting them together to make that effect.

This is my final logo for Mixx. As the box and the lettering are being mixed i think it works really well as the nme of this logo is Mixx











File Formats:

I would like to save this as a .PDF file (Portable Document Format). As the logo uses lines and shapes it would probably be best to be saved as a .pdf file also uses this to show when it saves an image. Especially for a business such as OW! Music, it is very important to show that it can be used on many platforms such as computers, tablets, phones etc therefore I would again chose the .pdf as it doesn't need a specific file to open. As the.pdf file stores the image quite small, it can then be opened on any system and is easier to transfer via the internet/e-mail. From these many advantages, OW! Music would have the ability to use it in letterheads, letters, leaflets, on their website and on some merchandise. This is due to the mathematical methods the .pdf file uses, and can therefore be used without changing the quality in your design. One more advantage of using .pdf is that it can be displayed as a 'read only' file which means that nobody can take, edit your work without permission from you.  

radio designs

OW MUSIC - Radio idea's

 

For my buzz logo used exactly this design as I thought that it looked sharp with the box. I liked the box so I ended up using the box for all 3 of my deisgns.

I also used the lines on the outside of the text for all of my designs. Firstly, I only wanted to show something buzzing, but I think it added to the effect of the sharpness.

Media File Help Sheet

File Formats

Succesful and Unsuccesful Idents

Successful and Unsuccessful

The purpose of an ident Is to identify the channel the viewers are watching, this can be done in a variety of styles. Some of which could be animations, movie clips etc. They should create an image for that channel that is easily recognised and make the channel differ from other, similar channel. Some things that must be taken into consideration when making an ident is the Density of Information, Composition, Space and Time, Tempo, Interaction with viewers and Information or Entertainment.

Gold TV

NEW:
The ident is very well balanced as it has entertainment and information for the viewers. There was upbeat music which could imply that the channel is fun and entertaining. Also, they used a wide range of colours to catch the audiences eye. This would be a successful ident because all of this would catch the audiences attention and make them think the channel is fun and entertaining. The information in this ident was also relatively high. Overall this ident is more successful because it communicates the fact that the channel is a comedy channel more clearly than the older ident.

OLD:

This ident was boring and wouldn't catch the audiences eye. There was no information in this ident which left the viewers unaware about what was going to come on. It only showed someone washing up dishes which wouldn't catch the audiences eye. It had no upbeat music and the colours were also dull. Also, it was very clear who the ident always aimed at (young people) because the music was so upbeat. The title that comes up at the end is the only clue that the channel is a comedy channel.

BBC

NEW: 
The new ident didn't have the most colours, but they had a bright red that would catch the audiences eye. Also, the tempo was very fast which would mean that the channels will be entertaining. I think this ident was successful because they used football for it. Football is our national sport and that's why I think it is most likely to catch the audiences eye. There wasn't much information on the ident but they did inform what would be on and what time it would be on at the end of the ident. It was also clear who the ident was aimed at. Sporty people, and people who want to be entertained. The channel has still used the circle idea which coud represent the world.

 

OLD:

The old indent never really had a buzz to it. There was no music so that wouldn't give the viewers a good first impression of an entertaining channel. Also there was a really good vibe of colours that would catch the audiences eye. The tempo of the ident was really slow as it was just a water drop sit e BBC Logo inside the drop. That comes across as a bit boring and probably wouldn't catch the audiences eye. A good thing indents are suppose to do is show information and entertainment. This ident never showed any entertainment and only a little but of information towards the end. The 1 that shows at th end is in a globe which could show that the BBC has information from all over the world.

ITV:
NEW:
The new ident shows people having fun, this will probably make the ident seem fun to the audience and get them attracted to watch more. It seems like a good vibe because the kids are smiling. Also, there is a lot of movement to imply that the ident will be exciting. It's like everyday life which would mean that the channels aren't animation, and about everyday life. The ident clearly communicates that ITV is for families and everyone, like a broadly aim audience.

OLD:
The old ident doesn't really have a meaning to it. There is a women sitting there which could maybe imply the channel is for women, but that is it. It doesn't tell you what genre the channel will be. Also, there is no music which shows that the channel will probably be boring. No fast movement which would probably imply it is also boring.It is more difficult to establish who the target audience is and what kind of prgramming ITV has from ths ident.

Channel 4 
NEW: 
The new ident is good because of its originality. No other channel will have a ident like that, a great view of Dubai. That will give off a good first impression of Channel 4. Also, there is upbeat music which would probably tell the viewers that the channel will be fun, entertaining, and a joy to watch. They also give good information so that the viewers are aware of whats coming on, that is crucial for an ident. There are lots of different idents fro Channel 4 that use the same idea so they are trying to brand themselves like this.

OLD:
The old ident had no music to suggest that it was an exciting channel. Also, there was no movement, no bright colours to attract the audience to watch the ident. To make a successful ident you should get more colours, upbeat music to attract the audience to watch it. The only good thing about this ident is the amount of information it has in it about what will be coming on and what time it will be coming on.