The product placement research I carried out included: analyzing all the channels to see who watches it/platform at different times. I presented all four channels to my client and after we decided on the best one that I should film.
When comparing these 4 different channels I decided to broadcast my Social Messaging Campaign on E4. E4 caters to the younger audience and I think that would be perfect as my target audience is 16-20year olds. Also, it only costs £4000 at late peak, which is much more cheaper than Channel 4 which is £7500.
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