Prezi - Different Styles, Forms, ect of Advertising

How do you classify audiences?

Demographics - The demographics is the characteristics of your target audience. This includes factor such as:

- Gender

- Age

- Martial Status

- Income

- Sexuality

- Religion 

- Socio-economic status

Psychographics - Generic term for consumers personality traits..

- Their personalities (e.g.. Serious, humorous)

- Beliefs and attitudes about social issues (i.e. environment , teen pregnancy)

- Personel interests (music, sport, hobbies)

How can you measure audiences?

Focus groups - A group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

Questionnaires - A set of printed or written questions with a choice of answers, devised for the purposes of a survey or statistical study.

Vox Pop - Popular opinion as represented by informal comments from members of the public, especially when broadcast or published.

How can you get information about when to advertise?

Channel rate cards - Channel rate cards show the prices of having an advert on various channels, at certain times of the day and in specific regions and different programmes. For example, to have an advert on ITV2 for a daytime only campaign, it will would cost £45,000.

Advertisers' information packs/ channel profiles - These show the viewing figures for different channels, however, in much more detail. For example, Sky categorise the people who watch their shows through gender and their working class. For instance, the percentage of women aged 16-34 who watch the Sky Atlantic is 13%.