Different Styles, Forms, ect of Advertising

1) Beats by Dre- Cesc Fabregas. Hear What You Want

The style of the advert is intertextuality. This is because it references pop culture in terms of the song 'The Man' being played and the Barcelona footballer Cesc Fabregas. The form is stand alone because it does not follow a series. A technique which is used is a hidden message, this message is that once you put on these headphones then all your outside problems will be eradicated.The persuasive techniques that are used are celebrity endorsement as a footballer is within the advert and star power because the product is associated with a celebrity figure. The conventions that are used are that it shows the product and music is played throughout. The advert is aimed at young audiences because of the product of headphones but also football fans because they would be able to identify the football player.

2) Ribena- Summertime (Ribena Farm)

The style of the advert is intertextuality, due to the memorable song that is being played in the background. The form of the advert is animation and it follows an anti-realist narrative because that is not how blackcurrants get into the Ribena drink. A persuasive technique which is evident is reward power, this is when a positive benefit comes out of the advert and this benefit is the vitamin C which is in the Ribena drink. The conventions within this advert are that music is played, a catchy phrase is used and the product is shown. The audience would be younger people because of the music but ideally parents because they would want to buy a healthy drink for their children.

3) Nike Golf: No Cup is Safe

The style of this advert is humorous and also intertextuality because the music used is memorable and pop culture is referenced because of the celebrities within the advert. It is referenced because by having the two golfers, it will create positive role models for young children to look up to. The form of the advert is stand alone because there aren't any other adverts linked to Nike golf however it could be part of a series because Nike do have different Nike adverts relating to different sports. The persuasive techniques that are used are celebrity endorsement because Rory McIlory and Tiger Woods feature in it who are very famous golfers, also there is a hidden message that people are always trying to be better than someone else when in fact everyone is the same. Star power is also used. The conventions used are music, a catchy slogan, the product is shown and a logo appears. The advert would be aimed at golf fans or sport fans who are interested in the product or the golfers themselves.