Music Video Conventions - Rap Music Genre

 

Music videos follow certain conventions. One convention used to make a successful video is that most of the time the artist are in their own clothes so that it doesn't look like they're showing off. This will also make the target audience respect them more. 



There’s usually bright lighting and some form of bright object/costume in pop videos.This makes the video stand out more and also appeals to youth(the target audience), as it appears vibrant and lively, something young people are attracted to. It also makes it more upbeat, so it fits the beat and general message of the songs. 



They stereotypically are associated with people in their teens as many people in their youth enjoy partying and clubbing and dancing, which is exactly what the purpose of pop music is for.







Another convention of Pop music is that within the music industry it tends to follow current trends rather than being independent and making something new, unique and different to hear. • The form the song normally follows a verse-chorus-verse structure and uses hook lines which are catchy therefore stays in the audiences mind.