VIP Evaluation

Evaluation Guidance

What genre did you think the name represented? Why?

I think a radio station with the name VIP will be based on a Hip Hop genre. A radio station like this would be playing songs that would attract young people to listen to it like Miley Cyrus and Kanye West for example. Because VIP stands for 'very special person', the first thing that came to my head is young teens idols like the artists I just mentioned.

Who do you think the audience is? Why?

The target audience for my radio station will be 12-26 year old's. As the music is Hip Hop, and mostly young teenagers listen to that kind of music because there idols are pop stars. The colours of my logo will me red and blue. I picked them two basic colours because both young boys and girls like them colours.

How did you aim to appeal to that audience?

I chose the colour red and blue because both young girls and boys like them colours. I wanted my target audience to notice my logo that is why I chose them popular colours. Also, the text I used is stylish and will be appealing to that young audience.

Who did you think would be the stations' competitors? Why?

I think radio stations like Choice FM and Kiss FM will be huge competitors. I think these two will be huge competitors for my radio station because we will play the same type of music as they are aiming to attract the same audience as I. 

What 'look' did you create and why?

With my design I wanted to create a fresh and stylish look for my young audience. That is why I used a blue and a red to attract them. Also, my stylish writing would also attract them. I also created a pattern on the square with pattern overlay. That gives the square a sort of diamond affect. I chose this diamond affect because that's what most Hip Hop pop stars have.

How did you create that look? And use technical terminology.

First of all, I went to the text tool and wrote 'vip'. Next, I go to the writing pallet and edit it, such as pulling the letters closer into each other, making the letters chunkier and changing the colour of the text. Then, I used the shape tool to make a big square to go around the text, then coloured it in blue. After changing the square to blue, I placed it underneath the 'vip' sign. Then I went to 'Layer' and then 'Layer Style' and then 'Pattern Overlay', that then created the diamond affect on the square. Finally, I added 4 rectangles to make this affect on the corner of the square. 

What do you think the most successful thing about your logo is?

Some successful things about my logo are the diamond affect on my square, it shows the way some of their idols live. I think the most successful thing shout my logo has to be the colours. I used two popular colours that should catch the eye of many teenagers.