Evaluation Guidance
What genre did you think the name represented? Why?
I think the name Buzz represented a kind of Rock genre. I think this because the two Z's on the end of it. This radio stations target audience will be people who enjoy rock music, as the radio station will only be playing rock music.
I think the name Buzz represented a kind of Rock genre. I think this because the two Z's on the end of it. This radio stations target audience will be people who enjoy rock music, as the radio station will only be playing rock music.
Who do you think the audience is? Why?
The target audience will be 18-26 year olds who enjoy rock music. There isn't a large group of rock music radio stations, so I went for something different and done the rock genre. I tried to be original with my radio station.
How did you aim to appeal to that audience?
I used gloomy and dull colours like black and white because it is usually goths that listen to rock music. I was hoping that them two dark colours would catch their eyes. I also used a evil looking text which also looks goth like. I made the text chunky and long so it would definitely catch the audiences eye.
Who did you think would be the stations' competitors? Why?
Huge competitors would be radio stations like Planet Rock. I think this because there target audience is exactly the same as ours and they will be most likely be playing the same music.
What 'look' did you create and why?
I wanted to create a dark look. I wanted that because goths are the ones that usually listen to rock music and there usually attracted to dark and dull stuff.
How did you create that look? And use technical terminology.
I went to the text tool and typed Buzz. I then edited the text by going on the writing pallet. I pulled the words closer to each other and also made the text fatter and longer. Then I put a box over the text by going to the shape tool. Next, I used a gradient overlay effect to create a faded look on the square. I done this by marking the square then going to layer, layer style and gradient overlay. Next, I put some lines around the edges so that it gives it a good effect. I also changed the font to a more goth look.
I went to the text tool and typed Buzz. I then edited the text by going on the writing pallet. I pulled the words closer to each other and also made the text fatter and longer. Then I put a box over the text by going to the shape tool. Next, I used a gradient overlay effect to create a faded look on the square. I done this by marking the square then going to layer, layer style and gradient overlay. Next, I put some lines around the edges so that it gives it a good effect. I also changed the font to a more goth look.
What do you think the most successful thing about your logo is?
A successful thing about my logo is the use of dull colours.The most successful thing about my logo has to be the text. The text is very big and goth like and sure to catch the target audiences eye.
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