Social Message Campaigns

1.  This advert is for drink drivers. It is showing drink drivers the consequences of drink driving.
2.  By the bartender speaking like a police it's showing the drink driver what is probably going to happen later if he buys a drink and still drives. Also, they are demonstrating all the things that can happen to you when drink driving. You can lose your job, your license and also get points on your license. They are showing you that its not worth all the hassle of  getting pulled over by the police and losing your job and license.
3.  The style of this advert is dramatic as the bartender is not just being one police officer but a wide range of police officers. Another style the advert is using is slice of life, the advert attempts to portray a real-life situation involving a problem, conflict or situation consumers may face in their daily lives.
4.  The form of advertisement used is definitely realist narrative as they are saying things that would happen in real life if you was to get caught doing this stupid antic.
5.  The conventions the advert uses are definitely lighting. The lighting used for the man about to buy the drinks is quite neutral and natural as these scenes are meant to be represented as normal. The lighting then changes when the actor changes from a barmen to a police officer. The sound also changes into something dark when the man changes into the police officer as they want it to be a serious matter.
6.  The target audience is definitely aimed at drivers who like to go out for a drink. I know this because when the man puts the policeman voice on, all he says is about cars 'you could lose your license'.













 

1.  This advertisement is for smokers. Its showing smokers that its doing the same thing to your body as it would do to a little kids.
2.  Facts and figures was definitely used in this advert, when the child left they gave the adult a sheet with lots of facts about smoking to make them aware. Also, diversion, as the adult is trying to get them not to smoke knowing that they are doing it themselves. My last one is snob appeal, the adult looks shocked when the child gives them the leaflet and walks away. Self-perception is used to because it has the adult thinking what they are doing to themselves.
3.  Definitely slice of life, as they go up to normal everyday people who are smoking. Dramatization as well, this execution technique creates a suspenseful situation or scenario. 

 











1.  This advert is for speed driving and the consequences it can cause for yourself and for others.
2.  Snob appeal is definitely the technique most used in this advert. As the man gets out his car begging him to slow down as he has his little kid in the back of the car, it makes the people sitting at home watching the advert think about what if that was them.
3.  Slice of life is most definitely used as a style as it shows people at home that things like this actually happen due to people driving too fast.
4.  The form of advertisement used is definitely realist narrative as they are saying things that would happen in real life if you was to get caught doing this stupid antic such as speed driving. It also gets the audience thinking about what if they were to be caught in this situation.
5.  There are definitely some symbolic conventions used in this advert. His body language for example when he knows him and his son are going to get hurt, and also when the man says he cannot slow down as he is going too fast. They both look distraught when this happens.
6.  The target audience is for people with kids in there car. It is juts showing people that you have to be careful when you have little kids in the back and don't take any risks. I know this because he looks petrified when he knows his son is going to get hurt.